Adopt an Olive Tree, Save Salento

Adopt an Olive Tree, Save Salento
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AXIA S.r.l.'s Garden

One of the criteria we use to evaluate ourselves is the belief that the true, most important values in life are those that make you “richer” in positive emotions and in the knowledge needed to grow.

Project start year: 2022

Project impact

14
Adopted trees
41
Donated trees
1
Supported farmer
0.21 ha
Regenerated hectares

A concrete commitment to the local area

"We don't mind material value, but one of the criteria by which we self-select is the sharing that the real values in life, the most important ones, are those that make you "richer" with positive emotions and useful knowledge to continue to grow, as people and as a group. So, practically from the first day AXIA was born, one of the most challenging parts of our work has been to vary our activities with projects that have allowed (and allow) us to enrich ourselves culturally and professionally, but also humanly."

The story of the project

Legend has it that one day, toward the end of 1989, while Alberto Citterio and Gianni Ghini were driving to Varese to meet a client, Alberto casually suggested to Gianni, “What if we started our own business?” You can imagine Gianni’s response—after all, we’re still here! Whenever we introduce ourselves to a new, potential customer, we always have the problem of deciding what to tell them. We often tell people that we are an "HR Company," and when we see the eyebrows of our interlocutors arching, we explain that we have in-house the skills normally found in a Human Resources Department, and that we are therefore able to follow all the activities normally performed by this function. "We don't mind material value, but one of the criteria by which we self-select is the sharing that the real values in life, the most important ones, are those that make you "richer" with positive emotions and useful knowledge to continue to grow, as people and as a group. So, practically from the first day AXIA was born, one of the most challenging parts of our work has been to vary our activities with projects that have allowed (and allow) us to enrich ourselves culturally and professionally, but also humanly."

Documents and insights

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