The project
A concrete commitment to the local area
Together, we can change the world. One guest at a time.
Through Olivami, we are adopting olive trees in Salento to offset part of the environmental footprint of the Vivere di Turismo Festival. It is a symbolic yet concrete gesture that reflects our commitment to more mindful tourism—one that cultivates beauty, regeneration, and authentic connections with the local area.
Storytelling
The story of the project
The Vivere di Turismo Festival is the national event for non-hotel tourism.
The event brings together those working in the non-hotel accommodation sector who want to do so professionally, sustainably, and in a way that has a positive impact on the local community. It’s not just about training or inspiration: it’s a dynamic community made up of hosts, operators, and property managers from all over Italy who believe in tourism that creates value for everyone.