The project
A concrete commitment to the local area
"JTI has always been actively engaged in promoting sustainability, not only with awareness campaigns, but also with concrete projects and activities. As in this case, where thanks to our commitment as a company and the support of all our people, we can help rebuild the olive groves of Salento, hard hit by Xylella and thus recreate a wonderful and unique agricultural, economic and cultural heritage."
Storytelling
The story of the project
JTI ITALY: A history of growth and investment in Italy spanning more than 20 years. JTI’s history in Italy began in 2000, when JT International Italia, a company of the JTI Group, was established. At the time of its founding, JTI Italia had 26 employees and a 3% market share; today, JTI Italia is a major player in the Italian market and economy and ranks as the second-largest player in the market.
A constant commitment that for JTI Italia also takes the form of support for the social fabric of our country, thanks to a series of activities and initiatives and that focus on the development of the communities in which we operate.
A 360-degree vision of sustainability that integrates environmental sustainability—through initiatives such as the anti-littering campaign and the “Sustainable Cities” urban renewal project in partnership with the NGO Save The Planet—with social sustainability, through collaboration with third-sector organizations such as Fondazione Progetto Arca and Banco dell’Energia, and economic sustainability, by contributing to the support and development of the Italian tobacco industry through the purchase of “Made in Italy” tobacco for over 10 years.
Every day, together for Creating Fulfilling Moments, Creating a Better Future!