Adopt an Olive Tree, Save Salento

Adopt an Olive Tree, Save Salento
bnp-paribas-copertina-1

BNP Paribas Cardif's Garden

A concrete commitment to the local community, sustainability, and the future of Salento’s olive groves.

Project start year: 2025

Project impact

60
Adopted trees
60
Donated trees
1
Supported farmer
0.30 ha
Regenerated hectares

A concrete commitment to the local area


The story of the project

BNP Paribas Cardif has been operating in Italy since 1989, developing and distributing insurance products for the Protection and Savings segments. With a business model based on partnerships, it develops its product offerings in collaboration with its distributors. The combination of its partners’ experience and its own insurance expertise enables the company to reach end customers and best fulfill its mission: to make insurance more accessible. Positive impact is at the heart of our value proposition and our strategy. Mindful of social and environmental issues, we support projects that have a positive impact and contribute to a more sustainable and inclusive society. Through this initiative, we aim to reaffirm our commitment to safeguarding biodiversity by providing tangible support to the Salento region, its olive growers, and local communities.

Documents and insights

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