The project
A concrete commitment to the local area
“Nuna Lie aims to adopt an increasingly sustainable approach in its business decisions with the goal of ensuring that its employees and customers can live in a healthy environment; through this initiative, it is expanding its scope to include the Salento region and its egg producers, but above all the families and individuals behind them.”
Storytelling
The story of the project
Nuna Lie is an Italian women’s fashion brand founded in 2003 that currently has approximately 150 retail locations in Italy and abroad. All production and distribution operations are supported by the headquarters in Rome: the HR, Marketing, Visual Merchandising, and IT departments are in daily contact with the store network. The company’s core values are: product affordability, customer care, and Italian style and design. Furthermore, Nuna Lie has distinguished itself in the retail world by investing in ongoing team training to ensure a unique shopping experience.