Age: 1 year
Plants 1 new Olive tree
CO2 absorbed: 150 kg/year
Evo oil included:
The project
A concrete commitment to the local area
We chose to support Olivami because we believe in the rebirth of Salento and the strength of its roots, which run deep into the heart of Puglia. Faced with the devastation caused by *Xylella*, we stand alongside Puglia’s farmers to rebuild a greener, more sustainable future together. Every adopted olive tree represents not only an act of solidarity but also a tangible commitment to safeguarding our environment, our traditions, and the region of Puglia—a symbol of excellence and resilience for the entire country.
Storytelling
The story of the project
Nature inspires us; technology guides us toward a new harmony for the skin.
PDT Cosmetici, our natural cosmetics laboratory in Puglia, was founded in 1996—the product of a shared passion for cosmetics between Giovanni De Tommasi, a pharmacist, and Maria Antonietta Plantone, a young bookseller with a love for science.
The Physio Natura brand takes shape precisely from the union of a love for nature and the cutting-edge technologies of our Research and Development department. Much like tree sap flowing from roots to branches, there is a constant exchange at Physio Natura between the Beauty Trainers—who understand clients' daily needs—and the Research and Development department, which translates those needs into natural formulas crafted by the hands of our specialized technicians.
Because nature inspires our product lines, and technology channels the power of natural properties into effective skincare formulas.
In our laboratories, we formulate natural allies for beauty professionals and for daily well-being at home. We favor essential cosmetic formulations with few ingredients—efficient, safe, and sustainable. We respect nature by selecting and processing our raw materials ethically and responsibly, avoiding the use of petrolatum, PEGs, silicones, and parabens. There are two reasons for this approach: a love for nature and a love for personal care.
Physio Natura cosmetics create a high-performance, natural experience for all skin types, whether at home or in the salon. Like the two great branches of a tree, Physio Natura extends into two areas: Home Care, for daily wellness routines, and Professional Aesthetics, featuring specialized treatment protocols. We believe in supporting professionals so that they can share the full benefits of our cosmetic lines with their clients in the salon.
Physio Natura offers a natural wellness experience driven by innovative, laboratory-developed techniques. That is why it is essential for professionals choosing Physio Natura to be guided step-by-step by the expertise of our Beauty Trainers.
Protocols, training programs, customizable solutions for every need, and technical, sales, and marketing support—this is what it means to choose Physio Natura as a partner and embrace its philosophy. Physio Natura Academy is a training initiative created to support professionals in their journey of professional and personal growth.
